Future Communication Forms and Social Civilization Pattern

Cai Shangwei

Abstract: In the present-day society, communication technology gets increasingly developed and information is exploding. In this context, people have reduced dialogue with themselves, and as communication is inclined to be superficial, stereotyped, and blindly, people are less capable of self-understanding and putting themselves in other peoples’ shoes. Hence, estrangement increases between people and between different ethnic groups so that social consensus is harder to reach and social risks increase. The development of communication technology and the increased flow of members could make the central information, confidential information and core competitiveness of organizations extremely vulnerable to loss and cause the stability of organizations to face a serious crisis. In the future human society, all large organizations and giant organizations may encounter the problem of "stability" arising from communication.

Keywords: Communication, communication technology, communication forms, social risk

蔡尚偉，四川大學文學與新聞學院教授、博導，四川大學文化產業研究中心主任，四川大學廣播電視研究所所長。研究方向為新聞傳播學、文化產業。主要著作有《文化產業比較案例》《文化產業導論》《電視文化戰略》《影視傳播與大眾文化》《媒體競爭論》《廣播電視新聞學》《版權興市：“世界現代田園城市”路徑探索》等。

責任編輯：樊保玲